How Does A Heatmap Work For Android & iOS App Devices?

A heatmap tool is used to get a visual representation of the users’ behavior on an app or website using warm and cool colors. The data this tool provides is priceless, as it gives you real and detailed insights into your app users’ journey. A heatmap works more or less the same way for android and iOS devices. UserExperior is a reliable heatmap tool that is used by many companies to keep an eye on their app users activities.

After successful installation and integration of heatmap software, the concerned team can monitor the real-time user journey or also check the replay session of the same. Apart from the sensitive information, like passwords, you can check all the activities conducted by each of your users. Different heatmap types are designed for analyzing various essential metrics. Let’s review each of the different heatmaps and how it works for the android and iOS devices.

Touch/Click Heatmap

The touch heatmap identifies the app areas where the users click the most and least. As the software works 24*7, all the activities are recorded with utmost precision. The data gathered by a touch heatmap can give valuable information concerning the repositioning of CTAs, broken links, elements creating confusion, and much more.

Scroll Heatmap

A scroll heatmap is mostly used by webmasters to identify the page areas that interest the users. However, in some cases, it may be used for mobile applications too. UserExperior provides the best customer journey analytics alongside highlighting the specific page areas with color bands based on the duration and intensity of activity.

There are other heatmaps too, but they are used primarily for websites. The touch and scrollmaps can quickly show the precise key behavior in an easy-to-understand format.

Capturing user behavior is the key

The primary purpose of using heatmaps is to provide a better understanding of user behavior and capture the entire user interaction. UserExperior has been designed in a way that it automatically identifies and blurs confidential information, so the user’s privacy is maintained.

As you will get the best analytics click tracking for your app, you can rest assured that you are going to make the most of the heatmap tool. To provide customers what they want, it is crucial that the business knows what its customers exactly want. The heatmap tool for android and iOS app devices will let the app developers know of the existing flaws and pain points of the customers. It is sure to create a win-win situation for both.