How to Select the Best Customer Journey Analytics iOS & Android Heatmap Tool for You?

Predicting user behavior is a difficult task, and it keeps getting harder with every passing day. App developers face maximum problems as it is impossible to predict what the customers want from a particular app, how they tend to use it, and many similar things. The advancement of technology has however brought a tool that provides us with both qualitative and quantitative data to understand and analyze the user behavior. UserExperior is one such heatmap tool that goes beyond answering the traditional “How,” “What,” “When,” and “Why” questions.

If you are planning to buy the best customer journey analytics iOS & Android heatmap tool, then you should be considerate of the following factors.

User session replay

As it is not possible for human eyes to monitor the user interactions 24*7, it is vital that you pick a tool that tracks, captures, and replays the complete user journey for providing corrective measures. The video replay option allows the developers to see how the users used your app.

Mobile app heat maps

It is essential to get a cumulative view of user interactions in an easy-to-understand way. Too much complicated graphical presentation can make it difficult for the developers to identify the real pain points of their app users. So check whether the tool provides a simple heatmap report that can be easily used to determine the most and least focused app areas.

App crash session replay

No matter how diligently your app developers have created your business app; there remain chances that it can be prone to sudden crashes. App crashes can easily turn off your users making them not want to use your app again. A heatmap tool should be more than just real user monitoring. By checking the crash session replay, the developers can place themselves in the users’ feet, and see what exactly led to the crash.

Best UX analytics

Several things run behind the screen to make an app work properly. From details related to critical events, user details, app errors, and more- it becomes tedious to keep a check on all these things separately. A single dashboard showing all the real-time information can save your time and channelize the same to effective corrective measures. Before deciding on a heatmap tool, make sure you check all the offerings properly.

Comprehensive user analysis

Mapping the customer journey is not enough in today’s customer-obsessed market. You have to gather more information that helps you identify flaws and other elements that make your customers app journey a sour one. Make sure the tool can analyze and categorize data based on different vital parameters. Device models, network type, user location, time spent, OS version, and segments are some of the parameters that a good heatmap tool should take into account.

These are some essential things that everyone should consider while picking the best customer journey iOS and android app analytics. Making a checklist on what you aim to receive from customer journey analytics iOS & android Heatmap tool can also provide great value and contribute to your decision making.