Mobile applications are essential parts of all micro-moments of our life. From finding a way to meeting to fitness logging to the latest news, we use an app for nearly everything. For this reason, businesses utilize mobile apps. Now user engagement and retention are becoming more challenging than app development and deployment, even after a good number of downloads. iOS and android app analytics tools are the true saviors to fix an app’s performance, user engagement, and retention problems.
How Does The Mobile Heatmap Work?
Mobile heatmap shows the most-tapped and least-tapped areas in your app. Lighter colors show the most-focused areas whereas the darker colors signify the less-tapped areas. A heatmap tool helps you find where users click first and what gestures they make at the time of using your app. This helps you analyze your app’s first impression, making it more user-friendly and engaging.
How Can The Mobile Heatmap Maximize User Engagement?
People prefer using an easy-to-use app. If your app is not interesting, they will use another same application. Nevertheless, if you find that users are clicking on the wrong areas and are not finding the right thing, your UI might be confusing and you have to make the navigation more specific. If many people are utilizing gestures in your app’s certain areas, it also signifies that you might require applying gesture navigation.
UserExperior has made a tool that provides several features, such as heatmap analytics, real user monitoring, and so forth. With its correct usage, the heatmap tool can help you enhance user engagement significantly. If you are unaware of its use, check out how the mobile app heatmap can boost user engagement.
1. Helps find and understand ambiguous user behavior
Understanding your user behavior can be difficult for you, but you should do this to increase your app’s user engagement. Our touch heatmap tool can help you understand users’ ambiguous behavior as it records all user activities. You will get all possible info from swipe to tap and understand if the user is satisfied with your app or not.
2. Finds out UI issues
If your app doesn’t feature a user-friendly interface, users will find it tough to navigate and use the application. This may result in low user engagement. Sometimes app developers find it tricky to identify the origin of the issue. Our session replay software and UX analytics tool help identify and troubleshoot the problem easily. When your UI problems get solved, user engagement increases in no time.
3. Identifies other user issues
It’s really tough to find out the actual problem that made a few users leave your app when so many people are using it. Some users might find it tough to navigate through your app or your CTA button might be placed in the wrong area. The reason can be any, but finding it out is what you need. You can use UserExperior’s app analytics tool to get all required data, except sensitive data, to identify and troubleshoot current app issues.
Mobile app analytics are usually based on events and UserExperior’s mobile app event tracking tool helps you track such events. To know how we can boost your app engagement, book your free demo today!
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