Conversion Rate Optimization (CRO) is used by webmasters to improve multiple website analytics. The same can be done for an app too. CRO means finding out what your users want when they open your app and taking active measures to ensure that they get what they wanted from your app or website. UserExperior is a heatmap tool that companies are using to analyze whether their app design or structure is giving them the desired result or not.
Heatmap analytics also play a very important role in understanding user behavior on the screen. It provides a visual representation of where your users are focusing the most and least on your app screens. indicates the actions a number of users take on the screen for e.g. it shows a high heat density on back navigation of the app indicating that a large number of users tap on the back navigation control of the app.
Use UserExperior for best results
The heatmap analytics gives a detailed user behavior report. Through the report, you can know where your app users interact, and what stopped them from taking action. UserExperior can boost the iOS & Android App CRO by identifying what your users want and what are the problems they are facing while searching for something. If these details are known to you, then you can take corrective measures allowing the users to perform the desired action.
The session replay feature of heatmap tool can also be used to so that the concerned team can directly view the app from real user’s eyes. Let’s take a look at how exactly UserExperior helps in Conversion Rate Optimization.
- Identify user behavior- The session replay feature of heatmap tells you where your app users focus the most, their full navigation journey, how they react to your CTA, and much more. All this information is more than enough to optimize your app for better results.
- See what’s working & what’s not- The real time mobile app analytics helps you identify the existing flaws in your app. You can use the detailer user behavior report to make necessary changes based on the obtained data. Changing the CTA position and making some elements clickable are a few things that you may do after analyzing the data.
- Monitor and tweak app design properly- As the heatmap gives you real information of your app users’ journey, you will no longer have to depend on speculations concerning the graphics and overall app design. See how users are reacting to the current design and tweak the required elements at the earliest. You can monitor, tweak, analyze, and repeat the steps until everything turns out to be perfect.
Accurate data helps you take right decision- As the concerned team can see the app from the real users’ eyes, there are higher chances that they will spot their pain points and take necessary steps to resolve it. Accurate and real data is behind better decision making.
All the points discussed above are enough to make you understand what your users want from your app. And once you identify what they want, taking the necessary corrective measures for providing a smooth user experience won’t be a problem. It will ultimately lead to better Conversion Rate Optimization (CRO).
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