As a beginner, you may get overwhelmed seeing so many key metrics, real-time data, replay sessions, and so much more. A heatmap tool is crucial to identify the problems your app users’ face that prevents them from taking a preset action. App users love speed, flawless design, smooth navigation, and everything that makes their app user journey a pleasant one. UserExperior’s heatmap can be used to track real app issues and troubleshoot the same at the earliest. All this is done to ensure a flawless app performance.
If you are a complete beginner and looking for ways to improve app performance using android app analytics, then read ahead!
Detailed user flow
One of the best parts of heatmap tools is that they allow the app developers to see the real customer journey directly from the app users’ eyes. The detailed navigation path makes it easier for you to find out what went wrong in a particular user’s journey, and what compelled them to log out or go back from your app. Once the root cause is known, troubleshooting isn’t a problem. You can see the analytics and check many related details as well.
Identify broken journeys
The analytics can help you find out the exact step where maximum app users dropped out. The real user monitoring ensures that every single detail is recorded for your quick reference. The heatmap tool and its robust analytics will place you in the app users’ feet, enabling you to address the cause of broken journey. The obtained data will be useful to repair that particular path so that the event of a broken journey doesn’t repeat.
Dropout session replay
If your app users are dropping out without clicking on the CTAs or without completing any other preset action, then the dropout session replay can prove to be highly useful. UserExperior’s tool records and replays the captured session, so that developers don’t miss out even a tiny element. High dropouts negatively affect an app’s performance; hence ensuring lesser dropout sessions should be your aim. The analytics will provide you with all the relevant data necessary to take corrective measures.
Personalized customer journey
The dashboard will give a comprehensive view of the analytics. If you want to focus on the individual app user journey, the same can be done with mobile app event tracking. Knowing where the user stopped, what are the most used paths, which are the areas where the app user pauses and spends time, and other relevant details can significantly help you make necessary improvements in your app.
Walking through the whole app users’ journey and seeing things from own eyes are the best ways to find the pain points of users. And once all the pain points are known to you, improving your app performance will be a cakewalk for the app developers. Most of the critical work is done by the tool itself, and the gathered data is presented in an easy-to-understand format. Understanding the mobile app analytics won’t be difficult, and once you get the heck of it, your app performance is bound to improve beyond expectation.
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