Which Is the Premium Heatmap Tool and How Can One Get Results From It?

You must have heard that many companies have started to use a heatmap tool to improve their app and website conversions. But do you know what it exactly is? If you don’t have a clear picture of what heatmap tool or heatmap analytics is, then you may be missing out a great deal of valuable information. Before finding out which is the best heatmap tool and how is it used, it is important that you know what it is.

What is a Heatmap Tool?

A heatmap is a precise report that shows the exact user behavior on your app and website. Warm and cool colors are used to highlight the areas where the users perform the highest, moderate, little or zero activity. It is used by companies so that they know what the best and least performing areas are so that required actions can be taken to optimize the user activities.

UserExperior is a top-notch heatmap tool that is being used by many companies to get detailed user behavior data. It unlocked the secrets of the website and app user’s behavior, helping the concerned department take corrective measures.

How to use UserExperior to get maximum results?

Being the best mobile app analytics tool, UserExperior can help you yield maximum results in the following ways:

• Letting you know your audience better- A business can run only if it continues to provide what its target audience wants. However, the customer’s requirements keep changing with time, and it is important to keep an eye on the same. The android app analytics of heatmap can be used to generate report of your app pages based purely on user activities.  It will tell you what is stopping people from performing an action and making them return halfway. See what attracts more attention and least attraction, and work accordingly.

• Identify the best places for valuable design elements- A scrollmap is used to identify which areas are quickly scrolled or paused to read. It is slightly different than heatmap. This can be used to find the best position to place the CTA button. Proper placement is crucial; hence a scrollmap can boost your conversion significantly.

• Eliminate Confusion- A heatmap tool identifies areas where the app users are facing confusion. For example, they may be clicking on something that looks like a hyperlink or a CTA, but in reality, it is not. App developers can easily identify the existing flaws in the app enabling them to rectify it at the earliest.

A successful business model always revolves around its customers. UserExperior helps companies identify the pain points of their app users. The detailed user behavior journey, analytics, and other relevant data are crucial to get the most of your app. When you have such data, and your developers can view your app from the customer’s eyes, then you will always be in a position to optimize your app the way you want.