Why Do You Need In-App Event Tracking?

There’s still some predicament regarding an efficient analysis of the marketers’ ROI (Return On Investment). Generally, mobile devices are the major way of interaction with the digital world. However, when mobile in-app ads spend consumes a massive part of entire digital marketing, many marketers miss vital elements of an accomplished strategy. Mobile app event tracking is the initial step to an adept strategy, but numerous marketers still haven’t followed this step.

Are you one of those marketers? People who use UserExperior are continuously at the top of their rankings of app store by revenue and download. Let’s explore what in-app event tracking means and why it matters!

What does In-App Event Tracking mean?

Mobile in-app event tracking involves a comprehensive analysis of post-install user activities within the application. It provides a number of indications of user interactions with the app. This helps to boost your campaigns in terms of user involvement, acquisition and retention.

Why Is it Required?

At the very least, each marketer needs to have a basic understanding of the return on their ad investment. UserExperior has made it easy and simple to associate your data with partners that require it for everything from CRM integration to multivariate testing with Android and iOS app analytics tools. Despite the scale or sophistication of your strategy, it's all about one thing.

Upon downloading, post-install activities are all users do in the device. These could be sign-up, add-to-cart, sales, stage completion, or any other in-app activity you need to log. App event monitoring is easy – simply send an event to UserExperior and it will automatically appear in your dashboard. You can turn the event list on and off from your UserExperior account so that you can refrain from modifying your request by monitoring or stopping the detection of new in-app activities.

When you implement events in your application, you can send metadata to each event. For example, a purchasing event could include items placed in the cart, items displayed, cart price, items scanned, session ID, and everything else you find important. In brief, UserExperior's user experience research makes it easy to know what's going on inside the app.

Optimizing Ad Campaigns with Mobile App Event Tracking

Now that you know why in-app event tracking is required, let’s explore which events are more favourable for each phase of your strategy.

1. Enhance your app’s growth User engagement should be one of the most crucial episodes of your entire strategy. To do this, you can grasp user preferences by using in-app events and replaying our user session. 2. Obtain high-value users You should acquire users with high lifetime value. To do this, you must track app events like buys, revenue or ARPU rates. 3. Improve user retention After effectively securing high-value customers, you can consider ways to maintain the trust of users who have opted to download your app. You need to tailor your strategy as per your app and its clients. Our crash monitoring and video replay feature reveals where the crash occurred. After all, you should impress your users by your creation. Moreover, you can choose UserExperior’s touch Heatmap analytics software and enhance the user experience by recognizing and solving UI/UX analytics problems faced by your users.