Have you checked your iOS or Android app analytics and found that your conversion rates are low while the bounce rates are high? Well, this is not a very good sign. You might not be able to pin-point why your app performance is suffering. UserExperior will discuss this issue in the article below.
Have You Pondered about User Experience?
Even ace marketers at times make the gruesome mistake of developing an app that only works for them, instead of an app that works for their clients. Luckily there are many tools available to help you examine and analyze the user experience on your app.
What Is UX Analytics?
UX analytics helps you understand the behavior of app users. Using a UX analytics tool, you can observe user interactions with your app and know more about user choices and requirements. User experience includes all elements of the end-user interaction with an app and thereby, you can analyze and optimize it through UX analytics or qualitative analytics tools.
The Best Analytics Tool for Optimizing User Experience of an App
In case you have a mobile application, the most effective way of finding out what elements work, what are presently working and which ones are useless, is to use the customer journey analytics tool for your app. This tool offers you comprehension associated with how a user is interacting with your application, what is the user behavior and workflow behind each conversion and how to boost your interaction with end-users.
UserExperior offers an array of app analytics tools to check the traffic on your app and real user monitoring. We have classified these UX analytics tools according to their purposes, such as:
· Session recording
· Real-time analytics
· Customer journey analytics
Let’s discuss them!
1. Heatmap Analytics
To know every gesture of your app users, you need a heatmap analytics tool. UserExperior tracks all the behaviors of your end-users – from swipes to taps – and displays them in the heatmap density. You can use the touch heatmaps for recognizing the most and least focal points of your app.
2. Session Recording
The sessions’ real-time user monitoring, capturing, recording and replaying features help you see all the user activities properly. Moreover, it gives an understanding of your app’s performance against user interactions. Our video session replay tool features an exclusive feedback system that tells why a specific user performs a particular activity on your app.
3. Real-Time Analytics
UserExperior’s real-time UX analytics tool helps you track, capture and view several events, app exceptions, alert messages, and app users’ gestures. Our mobile app event tracking helps you know all user issues and why they drop out of a session.
4. Customer Journey Analytics
With UserExperior, you can delve into the customer journey analytics and get real-time user experience in your app. It gives an insight into the user flow, how users navigate through your app and the reasons behind their dropout, thus allowing you to address the issue in a swift and effective manner.
These are few of the most effective and user friendly iOS and Android app analytics tools that you can put to use in order to optimize the user experience of your app.
Which tool do you utilize for measuring user experience? Share your thoughts with us!
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